Your clients have unique problems they need help solving-and if you want to differentiate yourself, make sure your brand promise is crafted with that in mind. Make sure your brand promise is something you can actually deliver on otherwise, you're setting yourself up for failure. Customers will not hesitate to choose another business if they do not trust that you can fulfill your promise. It should be based on reality and backed up by data. Last but not least, your brand promise must be credible. So ask yourself: What does your brand stand for? What higher purpose does it serve? When you can answer these questions, you'll have the foundation for your ideas. An uninspiring brand promise will leave customers feeling indifferent, and that's the kiss of death for any business. InspiringĪ powerful brand promise should motivate customers to take action and make them want to be a part of your story.

A complicated or convoluted brand promise will only confuse your customers and make it difficult for them to remember what you're all about. It should be clear and concise, without any ambiguity or room for interpretation. Your brand promise should be simple and easy to understand. So ask yourself-what makes your brand special? What can you offer that nobody else can? Answering these questions will help you develop a strong, unique brand promise. If it is the same as everyone else's, customers will have no reason to remember or care about you. Your brand promise should set you apart from your competitors and give customers a reason to choose you. Brainstorm with your team and come up with something creative that will stick in people's minds long after they've heard it. A forgettable brand promise is essentially worthless, so put some thought into making yours truly unforgettable.

It should be catchy and easy to recall so that customers can think of you when they need what you offer. MemorableĪ powerful brand promise must be memorable. When crafting a powerful brand promise, remember to make it 'MUSIC' to your customers' ears: memorable, unique, simple, inspiring and credible.

Building Blocks Of A Strong Brand Promise In other words, it should be something that gets people excited about doing business with you-something that they can look forward to and count on. It should be aspirational but also achievable.

Your brand promise should be something that inspires confidence and sets expectations.

Promise canyon